The Minna & Gunnar commercials aired on Danish television for the first time in 1997 with the message that "Fish is not bad, not bad at all...". Since then, Minna & Gunnar have also been recruiting young fishermen.
The Minna & Gunnar campaigns are very popular and have won a number of viewers’ choice awards etc. The commercials are unique in that they are among the first to use real actors.
The Nørgård Mikkelsen advertising agency produced the commercials, which can now be seen at a museum in Odense, Denmark.
Click the links to see the recruitment films...
Computer (english subtitles - 4Mb)
Puck (english subtitles - 4Mb)